Fromage a Trois

Fromage a Trois - Cheese Festival is a showcase event celebrating all things cheese, cider, beer, wine and specialty at Werribee Park.

Year
2018

Client
City of Wyndham

Project Scope
Event Strategy / Event Redesign

Project Summary
Fromage a Trois - Cheese Festival is a one-day outdoor festival of all things cheese, cider, beer, wine and specialty produce, held in the gardens of Werribee Park. City of Wyndham needed a strategic review of the event to determine how to proceed with future event branding, programming and sponsor partnerships. We produced a report of market insights and recommendations to improve the event, with the view to establishing a stronger unique selling proposition.

Our goal was to help our client create a stronger event brand.

For this project, the approach was to systematically reviewed key elements of the event strategy against current food festival trends. We covered all elements of event design from concept and program content, to site layout and ticketing. A key focus of the project was to develop a strategy to help our client stand out in the crowded market.

Our event strategy review provided valuable insights and produced remarkable outcomes for our client. Fromage a Trois has continued to grow and thrive as a well-attended cheese festival for the City of Wyndham, with a new and expanded focus to include cider and beer as a companion to cheese.