Services

Transforming your event management experience from start to finish with event strategy that guides your team, reduces the risks and drives results.

Event Design & Planning.

01—Event Strategy

Enhance the event experience from start to finish with strategic event management and robust safety plans. Rachella offers focused high-level strategy, paired with practical and hands-on knowledge at the operational level to guide your team to successful event outcomes.

Specialising in: outdoor event design • public event safety and wellbeing • event traffic management plans • emergency incident management.

Large-scale, outdoor events and public gatherings involve unique risks and complexities compared to other event types. Balancing the delivery of a successful event experience with duty of care obligations presents a challenge in planning major events and festivals. Rachella supports organisations of all scales to embed best practices in their event management to improve event outcomes.
We build stronger communities through shared celebrations. Whether it's vibrant street festivals or lively cultural celebrations, community events unite people with harmony and enthusiasm. Rachella supports community event organisers to integrate a strategic approach to their event operations and risk management planning that is also practical and responsive to community capacity.
From large-scale arts and music festivals to artisan food markets, prioritising public health and safety should be a guide for your event planning. Rachella's expertise in event management for arts and culture events ensures you will have strategic design and robust safety plans, enhancing the operational efficiency and success of your events.
Creative brand agencies are frequently hired for brand activations at large events, and unsurprisingly they prioritise creativity over practicality. Safety must also remain paramount, even in a simple brand activation. Rachella's strategic operational expertise paired with comprehensive safety assessment will boost the impact and overall success of your brand activations.

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Event Documentation.

02—Event Plans

Secure permits and approvals seamlessly with documentation designed to comply with event stakeholder requirements. Rachella helps you to navigate the complex public event permits process, and submit professional event documentation for quick approval from your event stakeholders.

Specialising in: public events • brand activations • food and wine • large-scale community celebrations • arts and culture festivals.

Compliance with the legal requirements and regulations of event permits and approvals can be complex and overwhelming. Rachella provides advice and support to make the complex process feel simple. You’ll learn how to navigate the intricate process and create the event documentation and plans required to secure event approvals and permits for your event.
The event management plan is a source document for those directly engaged in organising the event. This document sits under event strategy for the event. The purpose of this document is to explain how it is managed and delivered. It includes elements such as site map, infrastructure, equipment, amenities, signage, logistics, and management of event staff, permits, suppliers, and contractors.
The risk and emergency management plan is a detailed document outlining protocols to mitigate risks and manage emergencies during the event. It includes assessments of potential hazards like weather, crowd control, and medical emergencies, along with strategies for prevention, response, and recovery. The plan also covers communication channels, evacuation procedures, medical facilities, and coordination with local authorities to ensure attendee, staff, and participant safety.
If your major event will impact traffic, or close roads, you will be required to create a detailed traffic management plan, and pedestrian management plan. Traffic management plans explain how you will run your event while preventing vehicle collisions and injuries to pedestrians.

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Event Skills Development.

03—Event Training

Build the skills and confidence of your event management team with expert event insight and guidance in masterclasses and workshops. Rachella delivers insightful event skills training sessions tailored specifically for your workplace or conference.

Ideal for: government organisations • community event organisers • event venue managers • event and festival owners • creative brand agencies.

This session is designed to help infuse a best practice approach into your event planning. Rachella teaches how to take an event from concept to execution. In this session Rachella shares her methods for effective event planning, how to tailor your event to achieve your goals and how to leverage an event to have significant impact.
Outdoor events require unique planning and design considerations compared to other event types. In this session, Rachella guides you through the design process of public outdoor events and helps you develop an effective plan for layout, infrastructure and equipment, signage, amenities, and weather.
Compliance with the requirements of public event permits and approvals can feel complex and overwhelming. This session is designed to make the complex process feel simple. Rachella shares her expertise and insight of the public event permit process, along with practical guidance to help streamline your own efforts to get the right permits and successfully comply with the regulations.
This session is designed to help you create safer events. Public outdoor events and festivals are inherently more difficult to deliver safely than small indoor events. Rachella shows you how to create a risk management plan that is both compliant with stakeholder requirements, and useful as an event planning document for your team.

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Ongoing Support.

04—Event Coaching

Skip the feeling of overwhelm when planning your events alone. You can plan your events faster, easier, and with less headache. Rachella provides personalised event coaching to give you industry insight, strategic clarity, and event planning advice. You choose the focus and level of support you need—weekly, fortnightly or monthly.

Ideal for: government organisations • community event organisers • new event planners • event and festival owners • freelance event businesses.

Video chat one-on-one with Rachella for industry insight, strategic clarity, and event planning. This single session is perfect for when you have a specific challenge and need a quick solution to get moving again.
We deep-dive into your specific challenges to give you clarity and an actionable plan. It’s all about what you need. You choose the focus and when you need the support—weekly, fortnightly or monthly.
This is designed for the ambitious event planning business or freelancer. Get the strategic event support you need, and fast-track your progress access to essential event templates and tools.
The 12-month retainer package gives you direct access to Rachella for a whole year. Rachella offers a retainer-based service to guide the performance of your strategy and track your progress from start to finish with your event.