Truffle Melbourne Festival
The Truffle Melbourne Festival is one of the largest celebrations of truffles outside of Europe, featuring Australia's best truffle tastes and experiences.
Year
2018
Client
Truffle Melbourne
Project Scope
Event Strategy / Event Redesign
Project Summary
The Truffle Melbourne Festival at Queen Victoria Market is a free public event featuring Australia's best truffles and experiences. Truffle Melbourne Festival is the biggest truffle festival outside Europe. Truffle Melbourne needed a strategic review to bring the event in line with the high standard associated with the truffle industry. The event review resulted in a redesign of the event format, event styling and festival program to elevate the event to fit the brand.
Our goal was to create a more sophisticated event design to fit the world-class brand.
For this project, the event strategy redesigned the event to create a bold, sophisticated and world-class brand vibe for Truffle Melbourne. Our goal was to showcase the unique gourmet personality by using the brand’s signature colours to bring a cohesive and flowing patron event experience to the site. The event strategy aimed to revitalise the event format and layout, stage program and quality of vendors.
We created a dynamic and engaging experience for both patrons and participants alike. Guided by the event strategy, our client delivered a truly successful event that was harmonious with who the brand is, and what it stands for.
