Blackmores at Australian Open

The Blackmores Wellbeing Oasis at the Australian Open combined AI-powered technology with the wellness of nature.

Project Summary

The Blackmores Wellbeing Oasis at the Australian Open formed an integral part of both the company’s sponsorship and products. A larger-than-life brand activation saw visitors walk into a world of wellness. Visitors were also invited to engage with an AI-powered chatbot to access a personalised digital ‘wellbeing coach’.